The Treatment - Generation Me // Rating: 10/10

With a band like The Treatment it is easy to turn into someones grandma, take one look at them and coo ‘Aww haven't they done well’ and then wipe dirt from their faces. Young they may be, but already they have an impressive CV and have had more stamps in their passport than bands who have been around a lot longer.

So with a few personnel changes since their last studio offering, what of the new kids on the block?

‘Generation Me’ (Released March 19th) is their 3rd album and I can tell you from the start, it is their best.

The opener ‘Let it Begin’ kicks you in the groin and then laughs at you, with no offer of an apology. It is everything that track one of an album should be. Great guitars, great production, powerful and a first verse that leads you by the hand to an anthem chorus. Boys, this is a great start.

The main riff in ‘The Devil’ is an instant reminder that this band has some pretty easy to identify influences. Not that they are trying to be sound-a-likes, but if something sounds that good, why not replicate it. Already, half way through the second track you realise that these guys can not only play, but they have very strong songs. 

Any rock fan will, within 16 bars of the opening of ‘Tell Us The Truth’, identify another musical reference to the past. If I close my eyes I couldlistening to a song written by Blackmore and (a reincarnated) Dio in 2016. I cannot pay the boys a bigger compliment. It is Rainbow circa 1977.

The title track ‘Generation Me’ thunders on nicely and I have already noticed that my cheeks are aching. This album is making me smile from ear to ear. It is fabulous and is the essence of what great rock music should be. This is another song that will have you singing along with the second chorus after only having previously heard the first one. Memorable melodies are already a mainstay of this album.

If ‘Backseat Heartbeat’ is not a mainstream hit, I will eat my own wedding vegetables. Its commercial and yet retains integrity. Once again (at the risk of repeating myself) the chorus is something your nan will tap her knitting needles to. Definitely something for everyone on this album and my cheeks are now losing all feeling…..

I am now waiting for a weak track on the album so my face can regain its natural shape. However, with ‘Cry Tough’ I am severely disappointed; the smile remains. With strong rumours of a certain Australian rock combo calling it a day, fear not, these guys can take over the world with track like this.

‘We Are Beautiful’ is a slightly darker sounding track and ‘shines’ a little less than the other songs on the album (production wise). It retains the energy and enthusiasm but for me is possibly the weakest track on this very strong album. Hardly a criticism.

Up next is ‘I Know She Knows’ with another chorus that a lot of bands would kill for. The guitars on this album are great and this track is another example of how a ‘classic’ riff should sound in 2016. You can definitely tell this band have recently travelled to Australia, thats all I'm saying.

‘Bloodsucker’ builds nicely into yet another steam hammer of a tune which maintains the high quality of the previous eight tracks. At this point I am starting to run out of superlatives and still cannot feel my face.

The penultimate majestically track drums its way nicely into yet another great sounding riff which is anything but formulaic. This song, musically, retains your interest and is something quite different from the rest of the album. Some nice dynamics and a great vocal performance too.

I am always well prepared to be disappointed by the last track on an album. I somehow imagine the runt of the litter being placed here and I can point to many albums where this has been the case. Thankfully not here. Although not the standout track, it is again melodically memorable and a great way to close what has been fifty-odd minutes of face ache, for all the right reasons.

Sometimes an album comes along that just makes you smile. Makes you tap your foot and makes you simply feel great. This is an album that does not need to be overthought, over analysed or dissected. It simply needs to be enjoyed for what it is. An album of great songs that will sound great anywhere and, perhaps more importantly, will sound great in 25 years.

Review by: Ian Dunbar